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Resad Mirzeliyev
#NetflixQ3AdsAndMargins
*Netflix Q1'26E Beat - Short Summary:*
*1. Ads:* >50% of new sign-ups on ad-tier + Oct price hikes = higher ARPU.
*2. Live/Sports:* WWE/NFL/Boxing drove low churn + 8-10M net adds into Q1.
*3. Extra members:* 2-3M more paid sharing adds at 100% margin.
=> $10.25B -> $10.78B
